Managing director | Mushroom Media
Cheryl is one of the founding directors of Mushroom Media Ltd, a media specialist public relations and sustainability consultancy established in 1999. A fluent Spanish speaker, Cheryl started her career in media in the early 1990s, working for the UK magazine heavyweight Dennis Publishing. She then moved on to Emap Media, where she worked on UK TV-industry bible Broadcast and its sister international title TV World, managing clients in both the domestic and international marketplace. Over the past decade, Cheryl has developed a keen interest in TV and media sustainability and has steered the consultancy to include a range of services that allow companies to assess and improve both their social and environmental impacts. Cheryl is currently studying for a sustainable leadership masters at the University of Cumbria and is a trustee of the arts charity Stretch and a small business mentor.