John McVay OBE is the Chief Executive of Pact the UK’s leading Trade Association for Film, TV, Animation, Children’s and Digital production companies. John contributes to many UK government and international policy fora on the creative industries, broadcasting, trade and investment. John has extensive experience of policy development across all aspects of broadcasting and television production and leads on all Pact policy development in the UK and Europe. He also maintains excellent relationships with all of the UK’s major political parties and the devolved assemblies and parliaments. John is a member of the Creative Diversity Network, a member of the Creative Industries Council (CIC) and is the industry lead on the CIC sector deal which has recently been agreed with the UK Government. John is the Chairman of the UK’s digital single market campaign and is the UK rights spokesperson for the Creative Coalition Campaign.